AI Visibility & GEO
🎯

Visibility Moved From a Billboard to Real Estate

A billboard you rent. A position inside an AI answer you have to own — and once a competitor owns it, you are not second, you are absent. EGNITE audits your pages, restructures your technical content and tracks your citation share across every major engine, for specialty chemicals, oil & gas and minerals.

No credit card · 15-min discovery · Reply within 24h
omniGEO in 75 seconds

See how omniGEO makes AI cite you

Multi-page scanning, strengths vs weaknesses, copy-ready rewrites with structured data, and expert rechecks within 48 hours.

75s with soundtrack · Share-ready in three formats
Your buyers are already asking

These questions get answered today.
The only question is whether you are in the answer.

Formulators now shortlist suppliers inside an AI answer before they ever open a supplier website.

Real prompts · Specialty Chemicals

A formulator or R&D lead comparing additives, resins and performance chemistries against a spec.

  • Best halogen-free flame retardant for polyamide 66 at 25% glass fill
  • Which suppliers offer REACH-compliant rheology modifiers for waterborne coatings in Europe?
  • Alternatives to titanium dioxide for high-opacity architectural paint
  • Who supplies bio-based polyols for rigid PU insulation foam in the EU?
  • Compare epoxy curing agents for low-temperature cure in wind blade manufacturing
What usually goes wrong

Your technical datasheets are PDFs behind a form. AI engines cannot read them, so they cite a distributor or a competitor with an HTML spec page instead of you.

What EGNITE changes
  • Technical datasheets restructured so engines can extract grade, spec and compliance data
  • Product and TechArticle structured data on every grade page
  • Regulatory language (REACH, RoHS, FDA) made machine-readable so compliance queries surface you
  • Prompt-by-prompt tracking of which grades get cited and which competitors take your place
Competitors tracked, segmented
Resin producerCompounderAdditive supplierDistributorToll manufacturer

Gap analysis compares you against the right peer type — not every company that happens to appear.

What you get

GEO Score Audit

A 5-dimension audit of every page — structured data, entity clarity, citation signals, content authority and crawlability — with a prioritized fix queue, not a vanity score.

Citation & Author Tracking

See which engines cite you, which sources they pulled from, and which authors are writing about your category. Prompt by prompt, week by week, segmented by competitor type.

Technical Content Rewrites

Datasheets, grade pages and certification content restructured into language an engine can extract — then verified by an EGNITE specialist within 48 hours.

Deliverables

  • Full GEO audit with prioritized fix queue per page
  • Citation tracking across 6 live AI engines with sources and authors
  • Ready-to-paste JSON-LD for Product, TechArticle, Organization and FAQ
  • Technical datasheet and grade-page rewrites, expert-verified in 48 hours
  • Competitor benchmarking segmented by producer, compounder, OEM and distributor
  • Weekly re-scan with delta reporting and quota forecasting

Built for

Specialty ChemicalsOil, Gas & EnergyMinerals & MiningPolymers & PlasticsIndustrial Manufacturing
73%
of B2B buyers use AI to shortlist suppliers
38/100
average GEO score across 200+ industrial pages
6
AI engines tracked continuously
<60s
time to your first GEO scan

Common questions

What is GEO?

Generative Engine Optimization — the discipline of making your content discoverable, citable and preferred by generative AI engines like ChatGPT and Perplexity. In industrial B2B it means your grades, specs, certifications and capacity data are readable and quotable by an engine.

How is this different from SEO?

SEO optimizes for the results page; GEO optimizes for the answer itself. A buyer asking an AI engine for a REACH-compliant additive never sees a results page — they see one answer naming three suppliers. GEO decides whether you are one of them.

Why does this matter specifically in chemicals, oil & gas and minerals?

Because the buying decision starts with a technical question, and the answer is now generated rather than searched. Your datasheets, certifications and resource statements usually live in PDFs behind forms — invisible to engines — so the engine cites a distributor, an analyst blog or a competitor instead.

Do you rewrite our technical content?

Yes. From Momentum upward we rewrite priority pages, product and grade pages, and technical documentation into AI-readable language while preserving technical accuracy and regulatory wording. Expert-verified versions are delivered within 48 hours.

Which AI engines do you track?

ChatGPT, Perplexity, Claude, Gemini, Copilot and DeepSeek — tracked prompt by prompt and by region, with the sources and the authors each engine cited. Grok is joining shortly.

How are competitors segmented?

Competitors discovered during a scan are classified by what they actually are — mineral producer, compounder, resin producer, OEM, distributor, EPC contractor and similar — so your gap analysis compares like with like rather than lumping every mentioned company together.

How long until we see results?

Structured-data and entity fixes are usually reflected in AI answers within 2–6 weeks. Citation share typically moves over one to two quarters of consistent publishing.

The Egnite Signal

Monthly briefing for industrial leaders

One email a month. Deep dives on AI visibility, brand strategy, post-quantum readiness, and elite talent — for industrial B2B.

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The GEO knowledge hub

Everything we know about getting cited by AI engines — definitions, methods, metrics and the sector detail behind them.

Foundations
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of making your company visible, quotable and cited inside AI answers from ChatGPT, Perplexity, Gemini and Claude. Here is how it works.
Foundations
GEO vs SEO: what changes, and what still matters
A practical comparison of Generative Engine Optimization and SEO — what carries over, what breaks, and how to measure each. Written for B2B teams running both.
How to
How to track your brand's visibility in ChatGPT, Perplexity, Gemini and Claude
A step-by-step method for tracking whether ChatGPT, Perplexity, Gemini, Claude, Copilot and DeepSeek mention your brand — which prompts to track, what to record, and how often.
Foundations
How AI engines decide which companies to cite
Retrieval, extractability, entity clarity and corroboration decide which companies appear in an AI answer. A practical breakdown of each signal and how to strengthen it.
How to
How to measure GEO success
Citation share, answer position, engine coverage, source authority and prompt-level deltas — the GEO metrics worth reporting, and the vanity numbers to ignore.
Sector
GEO for industrial B2B: chemicals, energy and mining
Why generative engine optimization works differently in specialty chemicals, oil & gas and minerals — technical buyer prompts, PDF-locked data, and how to fix it.
Buying guide
AI visibility tools: what to look for before you buy
Ten questions to ask any AI visibility or GEO tracking platform — engine coverage, source and author capture, competitor segmentation, deltas, export and data residency.
Product
The free GEO scan: what it checks and what your score means
What the EGNITE free GEO scan checks across five dimensions, how the 0–100 score is calculated, and how to read the fix queue it returns.
Reference
GEO and AI search glossary
Plain definitions of the terms used in generative engine optimization and AI search — citation share, answer position, entity clarity, extractability, RAG, grounding and more.